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Caps That Make the Cut

Brands and suppliers discuss challenges, new styles, and various budget-friendly decorative options for caps and closures.

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By: Jamie Matusow

Editor-in-Chief

Think about how a consumer uses any type of beauty product or fragrance—the cap is the first part of the package they touch. Whether or not it works properly throughout the entire life of a product will greatly affect the experience of using the product.

“The package—and especially the cap—is the first point of contact the user has with a product,” says Rosa Porras Mansilla, marketing and communications manager, Virospack.

Jing Santos, regional sales manager, Compax, also emphasizes the importance of caps and closures, saying, “If a brand is developing a custom bottle, it is typical to design it based on what the closure looks like, not the other way around.”

Read the full feature article in our features section.

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